• consume better one step at the time

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Why you should care

SUP started in 2017 with the simple mission to provide plastic-free alternatives to daily-use  products. Both for personal care and for the home.

The fact that plastic does not biodegrade isn’t the only thing that should worry us. Toxins from plastics, which are now in our food chain, have a wide-ranging impact on our health. All we need to do is Stop Using Plastic. At SUP we want to simplify this commitment and make it accessible to all



Kids Toothbrushes



Eco food wraps

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If pandas love it we love it. Don't panic, bamboo has to be one of the most sustainable timbers ever. Some species grows nearly one meter a day. We are proud to use Mao bamboo from the Zhejiang Province for our toothbrush handles.


Excellent!!Great Product , our family loves it!!

Kelly T. Verified Buyer

The toothbrushes are great, delivery was quick and ordering was easy....thanks x

Julia F. Verified Buyer

Loved the brushes! Such a great company

Eva G. Verified Buyer